Clarity. Strategy. Results.

Your Fractional Marketing partner. Done & Won helps scaling brands turn complexity into winning strategy that delivers results.

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Does your marketing feel a little fuzzy?

Whether you’re lacking bandwidth, capacity or know-how, if you need a strategic marketing partner to slot in, diagnose problems, expand opportunities, build plans and deliver results…

Well, that’s me: Dave Whitla.

With over 15 years in the game, I’ve seen marketing from all sides. From leading multi-million dollar portfolios of blue-chip brands in a fast-growth agency; to directing global marketing strategy for a $100M+ brand in-house in senior leadership roles – I’ve done it.

I founded Done & Won as I saw a gap.

Too many businesses have talented teams that are stuck in the weeds, without senior strategic leadership available to guide them. Or they hire agencies that are disconnected from the day-to-day business reality, which wastes time, bandwidth and budget. The result is a loss of clarity, action and revenue.

Let’s fix it.

My solution is to act as a plug-and-play strategic partner who works directly with founders, GMs, marketing leaders and their teams to tackle your biggest challenges, amplify your brand, win new business and drive measurable business growth.

Marketing Done. Results Won. Simple.

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We’ll meet where you’re at

Whether you're scaling fast, facing a roadblock, or launching something new, I'll plug into your business and provide the senior leadership, strategy and executional know-how needed to get results.

Need a full marketing strategy done from scratch?

Done. I'll diagnose the business challenge, find the opportunity and build a clear, actionable plan based on insights.

Want your digital ecosystem to work harder?

I'll focus on the user journey, UX, and CRO across web, app, social and CRM to ensure your digital presence works as a well-tuned conversion and growth engine.

Need a leader to guide your team and own a critical project?

That's my sweet spot. I'll lead your team, influence stakeholders and work with agencies to shape winning outcomes.

Need an edge to win a high-stakes pitch or partnership?

Been there, done that. I'll craft the strategy, bring the creative idea to life and build the presentation that gets you the win.

How it’s ‘Done & Won’

A great strategy should consider every option in your toolkit. My work is guided by three key service pillars, which are central to all partnerships and projects I undertake.

1. Insight-Led Strategy & Positioning

It all starts with clarity. I'll work with you to diagnose the real business challenge or opportunity, then build a clear, data-driven action plan with measurable KPIs, tailored to your budget and business goals.

2. Creativity with Pragmatism

My edge is agency level creative thinking grounded with client side pragmatism. My commitment is no grand ideas you can’t actually execute, just effective solutions grounded in business reality.

3. Commitment to Excellence

I get into the weeds, do my research and treat your business like it's my own. Near enough is never good enough, and my goal is always to deliver measurable impact that delivers ROI and commercial value.

Experience you can count on

With a long record delivering results for start-ups, challenger and blue chip brands – you’re in safe hands.

Past projects

  • Led a Major Brand Platform Development for a leading D2C travel insurer, with the initial rollout boosting paid revenue by up to 5% in key regions.

  • Engineered a High-Performance Lead Generation Program for a global brand, overhauling strategy to scale leads 3x while reducing cost-per-lead by over 70%.

  • Boosted Brand Trust and Reputation by developing and executing a strategy that lifted a global brand's Trustpilot score from 3.2 to 4.3 in under 6 months.

  • Drove Significant Sales Growth for multiple blue-chip FMCG brands, launching new product ranges via integrated campaigns delivering +20% over forecast.

Brands we’ve worked with:

nib Group | Clorox | Grown Alchemist | Telstra | Lion World Nomads | Unilever | Chobani | McGrath Foundation

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Testimonials

  • "David brings a rare combination of commercial acumen and genuine empathy, which makes him an exceptional partner to clients. Whether navigating complex brand challenges or leading integrated campaigns... David consistently delivers with clarity and calm under pressure. We saw him as an extension of our own team."

    Lee Everson, Marketing Director ANZ, The Clorox Company

  • "David is a clear thinker and creative problem solver who looks at business challenges from all angles... He has commercial acumen and always struck the right balance between stretching creative ideas and what yielded the best ROI."

    Christina Tunnah, GM of Global Marketing, World Nomads 

  • "Dave has a sharp eye for untangling complex situations and helping the team focus on what really moves the needle... He's commercially sharp, great with stakeholders, and brings a calm, thoughtful presence that builds trust and momentum."

    Yin Ye, UX Lead, nib Group

LETS GET IT

DONE & WON

Get in touch

Fill out the below, and I’ll reach out to setup an initial intro call where we can discuss your needs, how it works and next steps.